Our entrepreneurial adventure started in 1998, with the foundation of the Sei Due Sei: a company born primarily from the desire of two friends to create a business together. It was the dedication to work and the passion for design that led us to create the first James Ross clothing collection in 2002. In 2003, at the PTE in Milan, thanks to the excellent quality - price ratio of our products, we obtained the first very important result that boost our company, since 2004, to rapidly expand throughout Italy with double digit growth and since 2010, also within the European market.

Our added value has always been the human factor. For 20 years we have placed values ​​such as friendship, commitment, trust and a strong sense of responsibility towards customers and suppliers at the centre of our growth. And it is in this direction that we want to go ahead convinced that the JRC story is still to be written. After all, as our slogan says, WeAr The Future.

When JRC made its debut there was only work-wear: navy blue, very few models, standard fittings and too abundant. 

JRC was the first company to transform "workwear" into professional clothing, striving to ensure greater comfort with technical fabrics and functional details, enhancing the aesthetic factor in models with a better fit and a wider range of colours and making the garments more casual, to be worn with pride even outside the restricted workplace. 

THE INTUITION THAT REDUCED THE PRICES AND INCREASED THE QUALITY 

Before JRC, the promotional items were supplied by brands of the casual industry which sometimes were giving away their brand requiring a royalty. For this reason the prices were too high compared to the final quality provided. JRC was the first to design items having the same quality as casual garments but cutting out the additional costs derived from brands. Thanks to this intuition, customers could only pay for the actual value of the garment, obtaining a better final quality. 

Today, that many competitors have followed us, the challenge is to always guarantee the quality of the products in an increasingly complex international market. This is why JRC cares a lot about its Italian Style as a distinctive element, through a continuous search for detail, superior technical quality, greater wearability and taste.